KOTEX :: Pattern development for a colorful line extension for U by Kotex. Designed at Gravity Brand Action.

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HUGGIES :: Wipes clutch pattern development for modern moms on the go.  Three concept buckets included, "athleisure, travel trek, and ex-cessorize" to appeal to different consumer personality segments. Designed at Gravity Brand Action.

 
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HUGGIES :: This is the final on-shelf design that I created for the clutch series and outer packaging. Patterns on clutches were manipulated from stock , and the pattern on outer box I drew by hand.  

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Another concept from the HUGGIES clutch series.

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KOTEX :: A series of patterns created from an existing toolbox of elements for U by K.  Designed at Gravity Brand Action.

 
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OLAY Bodywash  :: Concepts for Olay bodywash.  The challenge was to showcase product benefits in a beautiful, unique way. Designed at LPK.

NATURELLA :: Design concepts to update the Naturella brand using a mandala motif in different ways to diversify mainline, night, scented, and premium versioning. Designed at LPK.